In a world where sustainability has become a priority, Mercado Circular continues to lead the way towards a profound transformation in the way we consume essential products. Recently, our circular economy model has crossed borders and expanded to Mexico, one of the most important markets in Latin America.
In an interview highlighted by Expansión, our CEO, Paolo Mazza, shared the exciting progress we have made in this country, starting with a pilot project in collaboration with Procter & Gamble at Sam’s Club Santa Fe. This pilot is just the first step in an expansion that seeks to radically change the way Mexican consumers interact with everyday products.
Circular Economy: The Change Mexico Needs
At Mercado Circular, we are convinced that the future of consumption lies in the circular economy. Our model promotes the reduction of waste and emissions through the use of refill machines, which allow consumers to refill containers of products from well-known brands, such as shampoos, detergents and cleaning products. In this way, we avoid the excessive use of plastics and reduce the environmental impact associated with disposable packaging.
The pilot project at Sam’s Club Santa Fe has been a complete success, not only because of consumer acceptance, but also because of the direct impact on waste reduction. Through these machines, customers can refill their products in reusable containers, generating significant savings for their pockets and for the planet.
Collaboration with Major Brands: A Strategic Ally
One of the keys to our success in Mexico has been the collaboration with Procter & Gamble, one of the largest consumer products companies in the world. Together with them, we have implemented our refill model, demonstrating that it is possible to reduce waste without compromising quality or consumer experience.
By partnering with a renowned brand like Procter & Gamble, we have made the circular economy proposal more accessible and reliable for consumers. These types of strategic alliances are essential to expand the reach of our solutions and continue innovating in the mass consumer market.
A Culture of Bulk Consumption: Mexico, Fertile Ground
The refill model is not only innovative, but it fits perfectly with the Mexican culture of bulk consumption, a tradition that has been present for generations. This approach allows consumers to buy only the amount of product they need, which reduces product waste and minimizes the use of unnecessary packaging.
By taking advantage of this tradition of bulk consumption, Mercado Circular presents itself as a natural option for Mexican consumers, offering a sustainable and economical alternative. This expansion is a great opportunity to promote a more responsible consumption culture aligned with today’s environmental challenges.
A Promising Future: Next Steps in Mexico
The success of our pilot project at Sam’s Club Santa Fe is just the beginning. In the coming months, we plan to expand our refill machines to more points of sale in Mexico, making it easier for more consumers to access this innovative technology. Our goal is to continue collaborating with major brands and retailers to make responsible and sustainable consumption an everyday reality in Mexican homes.
This growth is a clear sign that the future of consumption can be circular, reducing waste, saving resources and caring for the environment, all while offering high-quality products at competitive prices.
Invitation to Join the Change
We invite our customers, allies and the public to join this transformation. Every time you refill a product in one of our refill machines, you are making a decision that benefits the planet. With small actions, together we can make a big difference.
If you want to know more details about the expansion of Mercado Circular in Mexico, we invite you to read the full interview in Expansión and discover how we are leading the change towards a more sustainable and circular future.
🔗 Read the interview here: https://esg.expansion.mx/innovacion/2024/10/02/mercado-circular-expande-modelo-mexico